Outlook

We will continue to provide innovative products to our customers in all our locations to ensure that they continue believe that M.video is the best place to shop for consumer electronics in Russia.

Our customer centric approach will continue to be the major priority for our management and staff designing more sophisticated service propositions and ensuring the customer is at the heart of all our decisions.

We plan to open from 25 to 35 new stores in 2012. The 20 new stores are backed with a sufficient pipeline but more openings may depend on how the real estate sector will develop or taking stores from the competition.

The key challenges for 2012 will be in developing further our Omni-Channel strategic initiative and designing a geo-clustering sales integration and motivation system. We aim to pilot our successful online business in some of the large Russian cities such as Nizhny Novgorod, Saint Petersburg, Yekaterinburg, Krasnodar etc.