Company background is the largest consumer electronics and home appliance retailer in the Russian Federation. We opened our first retail store in the downtown Moscow in 1993 and as of the end of 2011 our business has grown into a nationwide retail network of 261 stores in 115 cities all over Russia. offers its customers approximately 20,000 SKUs of audio/video, digital, small and large home appliances, entertainment products and accessories. We sell brand name products including some exclusive models. operates its stores under a uniform format and a specially designed store concept to provide customers with approximately 2,000 square meters of easy-to-navigate shopping space that also offers information about products and upcoming trends.

In addition to providing an efficient retail store format and customer-friendly store concept aligned with the brand perception, believes that it has distinguished itself by offering its customers a wide assortment of quality and innovative products and outstanding customer service whether through the product knowledge of the sales people, additional service agreement, in-store service zones or our 24-hour customer care centre.

In November 2007 became the first and the only publicly traded company in the domestic consumer electronic retail sector; our shares are traded on Russian MICEX-RTS exchange.

Open interactive map with company locations open interactive world map

Location Number of Stores
Per City
Moscow (with Moscow area) 49
Saint-Petersburg 15
Kazan, N.Novgorod, Yekaterinburg 6
Chelyabinsk, Krasnodar, Novosibirsk, Rostov-on-Don, Volgograd 5
Samara, Ufa, Yaroslavl 4
Astrakhan, Krasnoyarsk, Lipetsk, Omsk, Orenburg, Perm, Saratov,
Stavropol, Tyumen, Ulyanovsk, Vologda, Voronezh
Arkhangelsk, Barnaul, Cherepovets, Irkutsk, Izhevsk, Kemerovo,
Kirov, Kursk, Nalchik, Nizhnevartovsk, Novorossiysk, Penza,
Pyatigorsk, Ryazan, Sochi, Stary Oskol, Surgut, Syktyvkar,
Taganrog, Tolyatti, Tomsk, Vladimir
Almetyevsk, Armavir, Arzamas, Balakovo, Belgorod, Berezniki, Biysk,
Bryansk, Cheboksary, Cherkessk, Dmitrov, Dubna, Engels, Essentuki,
Gubkin, Ivanovo, Kislovodsk, Khanty-Mansiysk, Kolpino, Kostroma,
Kurgan, Lyantor, Makhachkala, Magnitogorsk, Maykop, Naberezhnye
Chelny, Neftekamsk, Nefteyugansk, Nizhnekamsk, Nizhny Tagil,
Novokuznetsk, Novotroitsk, Novy Urengoi, Noyabrsk, Nyagan, Obninsk,
Oktyabrski, Orel, Orsk, Pervouralsk, Pskov, Salavat, Saransk, Sergiev
Posad, Seversk, Shchelkovo, Sterlitamak, Syzran, Tambov, Tobolsk,
Tver, Tuapse, Tula, Ulan-Ude, Ukhta, Vladikavkaz, Volgodonsk, Volzhsky,
Yoshkar-Ola, Yakutsk, Zelenograd, Zheleznogorsk
Total Cities: 115 Total Stores: 261