Company philosophy

Vision is the best place to shop for consumer electronics in Russia.


To build an efficient consumer electronics business in Russia:

  • to make high-quality consumer electronics goods available to consumers with high quality service;
  • to ensure career opportunities for company employees;
  • to achieve positive growth in company operations and profitability


Our primary business objective is to increase shareholder value through increased revenue and operating margins and, by focusing on our competitive strengths, to increase our market share in Russia by becoming the number one retailer in the cities where we operate. In order to achieve these objectives, we are implementing a strategy that includes the following key elements:

  • Increasing market share based on our Omni-Channel concept
  • Enhancing our key brand advantages
  • Focus on profitability